Insights and Dashboards

The Converge Insights and Dashboards Product allows you to create reports and dashboards that combine data from your:

• Store backend (e.g. Revenue by SKU)
• Converge Attribution Table (e.g. First Touch UTM Purchases attributed to Facebook)
• Ad Platform (e.g. Facebook CPMs for my UK Campaigns)

and all of the above combined.

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Introduction to Insights and Dashboards

In this tutorial, we show you how to create an insight that shows Revenue and Ad Spend over time in less than 3 minutes.

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Filters and Breakdowns

In this tutorial, we show you how to leverage Filters and Breakdowns to create the following insights:

• Add To Carts by Device Type
• CPM across my Facebook UK Campaigns

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Conversion Rate Metrics

In this tutorial, we show you how to leverage conversion rate metrics for CRO research. We create the following insights:

• Add To Cart vs New Customer Order Conversion Rate
• Mobile Add To Cart Conversion Rate vs Desktop New Customer Order Conversion Rate
• Conversion Rate of Facebook Traffic on Product Pages