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The all-in-one data platform for paid customer acquisition

Converge allows you to set up optimal customer data infrastructure for B2C and Ecommerce.

  • Built for server-side tracking, meaning 100% of conversions get tracked
  • Batteries included identity resolution at ingestion
  • Includes first-party attribution out-of-the-box

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Why is separate data infrastructure for marketing teams needed?

Optimal marketing measurement is hard as it requires expertise in both: (i) data engineering and (ii) marketing

To get a simple marketing report such as CPA numbers by channel, engineers have to set up and integrate a myriad of tools: A CDP to capture customer events, ETL to sync ad platform data into a Data Warehouse, dbt to join both types of data together and a BI tool on top of the data warehouse.

Each integration is a vector for problems to occur, leading to a distrust of marketing teams in their reporting.

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Converge as an integrated alternative for marketing measurement

Converge, manages everything end-to-end from event collection all the way until the BI layer.

Thus, we allow:

  1. Marketers to trust that their marketing reporting, attribution and ad targeting is optimal
  2. Engineers to be abstracted away from all marketing best practices

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Our two core products

Connections: We track conversions on the servers instead of the browser, which allows us to mitigate any traditional hurdles like VPNs, ad blockers, etc. This makes sure that your (FB / Google) Ads Manager reporting is trustworthy and leads to optimal ad performance

Reporting Suite: Converge allows you to bring together and freely query the three most important metrics for paid marketing:

  • Blended Reporting
  • In-Platform Reporting
  • UTM-based / First-party attribution reporting

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Explore how Converge can help your company hit its growth goals.

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