Insights & Dashboards
Cohorts
Cohort Insights are a specific type of insight that allows you to visualize how certain metrics evolve on a per-cohort basis (e.g., LTV).
How to create your first cohort insight
- From the sidebar click on Insightsand click on Create new Insight.
- This will open the query builder, click on Cohorts from the top picker.
- Click on Add metric
- Click on Customer Lifetime Value
- Click on Create insightin the top right corner.
- You created your first cohort insight.
Cohort Metrics
Metric | Description |
---|---|
Customer Lifetime Value | LTV of the Cohort at Month y |
Retention Rate | % of the Cohort who had a Placed Order event in Month y |