Attribution
Metric Dictionary
Attribution
Metric Dictionary
A glossary of the metrics that Converge shows in its reports
| Metric | Definition |
|---|---|
| Ad spend | Aggregated ad spend across all of your connection Ad Platforms |
| Revenue | Revenue as defined by total orders in the applicable period. Includes tax and shipping. |
| New Customers | Amount of orders that came from new customers, new customers are defined as customers that have never placed an order before based on the email address. |
| Orders | Total orders as tracked by a shopping platform integration (e.g. Shopify) or a custom server-side integration. Orders that have been refunded, or gift card purchases will also be counted as orders. |
| AOV | Average Order Value across all orders in the applicable period. This includes tax and shipping. |
| Blended ROAS | Total revenue divided by the total ad spend in the applicable period. |
| Blended CPA | Total ad spend divided by the total number of orders in the applicable period. |
| Blended nCPA | Total ad spend divided by total number of new customers. |
| Blended NC-ROAS | Total New Customer Revenue divided by ad spend. |
| Sessions | Total sessions tracked by the Converge Pixel. |
| Added To Cart Rate | Total sessions with an Add To Cart divided by total sessions. |
| Started Checkout Rate | Total sessions with a “Started Checkout” divided by total sessions. |
| Conversion Rate | Total sessions with an order divided by total sessions. |
| LTV | Average LTV of customers who placed at least one order in the chosen period. See the section on LTV for more info. |