Metrics
Insights consist of one or multiple metrics. Metrics are based on Events, Ad Platforms, or a combination of both.
Types of Metrics
When you click on Add metric, you have metrics in 4 categories.
Popular
A small curated set of metrics from the other types that are often searched for
Events
Metrics based on the Events you track with the Converge Sources
Ad platforms
Metrics based on the Marketing Sources you connected under Marketing Sources
Formula
A custom formula based on existing metrics.
Aggreggations
When you select Event Metrics such as Added To Cart, you might be looking for:
- The total number of Added To Cart-events
- The total sessions with an Added To Cart-event
- The Added To Cart-conversion rate
- The Cost per Added To Cart
- etc.
Similarly, if you select Ad Platform Metrics such as Clicks, you might be looking for:
- The total number of Clicks
- The CTR
- The CPM
- etc.
These different ways of counting the underlying event or ad platform metric are called Aggreggations. Every time you pick a metric, you will need to choose an aggregation as well.
Available Event Aggreggations
| Aggreggation | Description |
|---|---|
| Events | Total number of times an event occurred over the chosen period |
| Sessions | Total number of sessions with the specified event occurring at least once over the sele period |
| Profiles | Total number of profiles who triggered the specified event at least once over the chosen period |
| Session conversion rate | Total number of sessions with the specified event occurring at least once divided by total sessions over the chosen period |
| Profile conversion rate | Total number of profiles with the specified event occurring at least once divided by total profiles with a Session over the chosen period |
| CPA | UTM CPA of the chosen event. Without a specific Channel filter, this is equal to the Blended CPA |
| ROAS | UTM ROAS of the chosen event. Without a specific Channel filter, this is equal to the Blended ROAS |
| Event Properties | Allows you to do an aggregation of a specific event property |
Available Ad Platform Aggreggations
| Metric | Aggreggation | Description |
|---|---|---|
Impressions | Sum | Total number of impressions |
| CPM | Cost per impressions | |
Clicks | Sum | Total number of clicks |
| CTR | Click-through rate | |
| CPC | Cost per click | |
Spend | Sum | Total spend |
Purchase Conversions | Sum | Total purchase conversions |
| CPA | Cost per purchase conversion | |
| Revenue | Conversion value of purchase conversions | |
| ROAS | Return on ad spend of purchase conversions | |
Custom Conversions | Sum | Total conversions |
| CPA | Cost per conversion | |
| Revenue | Conversion value of conversions | |
| ROAS | ROAS of conversions |
Renaming a Metric
- Click on the -icon next to the metric you want to rename.
- Give your metric a new name and click on
- Notice that in your insight, the metric is appropriately renamed
Hiding a Metric
You might want to recombine some metrics in Formula Mode and only show a subset of the metrics that you have used in the query.
For example, say that we want to show the New Customer %, which is defined as 100% * New Customers / Total Orders.
The query would look something like this.
To make sure that the Insight only consists of Metric C, you can hide metrics A & B as follows:
-
Click on the
-icon next to the metric you want to hide. In this example, this would be metrics A and B. -
The metrics should have disappeared from the insight.