Breakdowns

Breakdowns allow you to compare metric values across a certain property.

Filters allow you to answer questions such as:

• How many Added To Cart-events do I have per country
• How many Website visits do I have per device type
• How much Spend per Ad Campaign
• How much Purchases can be UTM-attributed per Channel

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Applying a Breakdown

1. Click on
   Add breakdown
   .
2. Choose a property to break down, e.g. Channel
3. Done, your metric should be broken down across this dimension