What is Converge?
An introduction to the Converge platform
The all-in-one data platform for paid customer acquisition
Converge allows you to set up optimal customer data infrastructure for B2C and Ecommerce.
- Built for server-side tracking, meaning 100% of conversions get tracked
- Batteries included identity resolution at ingestion
- Includes first-party attribution out-of-the-box
Why is separate data infrastructure for marketing teams needed?
Optimal marketing measurement is hard as it requires expertise in both: (i) data engineering and (ii) marketing
To get a simple marketing report such as CPA numbers by channel, engineers have to set up and integrate a myriad of tools: A CDP to capture customer events, ETL to sync ad platform data into a Data Warehouse, dbt to join both types of data together and a BI tool on top of the data warehouse.
Each integration is a vector for problems to occur, leading to a distrust of marketing teams in their reporting.
Converge as an integrated alternative for marketing measurement
Converge, manages everything end-to-end from event collection all the way until the BI layer.
Thus, we allow:
- Marketers to trust that their marketing reporting, attribution and ad targeting is optimal
- Engineers to be abstracted away from all marketing best practices
Our two core products
Connections: We track conversions on the servers instead of the browser, which allows us to mitigate any traditional hurdles like VPNs, ad blockers, etc. This makes sure that your (FB / Google) Ads Manager reporting is trustworthy and leads to optimal ad performance
Reporting Suite: Converge allows you to bring together and freely query the three most important metrics for paid marketing:
- Blended Reporting
- In-Platform Reporting
- UTM-based / First-party attribution reporting