Filters allow you to filter out certain values based on certain properties.

Filters allow you to answer questions such as:

  • How many Added To Cart-events do I have in Canada
  • How many Website visits come from mobile users
  • How much Spend comes from my Summer Facebook campaign
  • How much Purchases can be UTM-attributed to TikTok

Applying a Filter

How you apply a filter to an insight depends on whether you want the filter to filter on a Metric-level (applies to a single metric) or on an Insight-level (applies to all metrics in the insight).

Metric Filters

  1. Click on the
    -icon next to the metric you want to filter.

  2. Click on
    Add filter
  3. Choose a property to filter on and a condition, e.g. total_price greater than 50

  4. Done, your metric values should be filtered based on this condition.

Insight Filters

  1. Click on

    Add filter group
    in the
    Add filter
    -section of the query builder.

  2. Click on

    Add filter

  3. Choose a property to filter on and a condition, e.g. total_price greater than 50

  4. Done, all of your metric values should be filtered based on this condition.

    As an example of a filter that applies across a few metrics, notice the insight below that shows all:

    • Placed Order events with a total_price greater than 50
    • All sessions with a Placed Order event for which this event has a total_price greater than 50