This page combines all of the UTM Parameters you will need to set up for Converge’s first-party attribution to work correctly.

ChannelTypeInstructionsExample
MetaPaid Social Link
cvg_source=facebook&cvg_cid=123&cvg_adid=456
Google AdsPaid Search Link
cvg_source=google&cvg_cid=123&cvg_adid=456
TikTok AdsPaid Social Link
cvg_source=tiktok&cvg_cid=123&cvg_adid=456
Pinterest-color Created with Sketch.
Pinterest AdsPaid Social Link
cvg_source=pinterest&cvg_cid=123&cvg_adid=456
Snapchat AdsPaid Social Link
cvg_source=snapchat&cvg_cid=123&cvg_adid=456
RedditPaid Social Link
cvg_source=reddit&cvg_cid=123&cvg_adid=456
Microsoft/Bing AdsPaid Search Link
cvg_source=bing&cvg_cid=123&cvg_adid=456
TaboolaNative Link
cvg_source=taboola&cvg_cid=123&cvg_adid=456&tblcid=x
OutbrainNative Link
cvg_source=outbrain&cvg_cid=123&cvg_adid=456&outbraincid=xyz
KlaviyoEmail Link
utm_source=Klaviyo&utm_medium=email&utm_campaign=summer
AWINAffiliate Link
utm_source=awin&utm_medium=affiliate&utm_campaign=123
PostscriptSMS Link
utm_source=postscript&utm_medium=sms&utm_campaign=summer
ConsentAttribution Models