Attribution
UTM Parameters
Set up your UTM Tracking Parameters for first-party Converge Attribution
This page combines all of the UTM Parameters you will need to set up for Converge’s first-party attribution to work correctly.
Channel | Type | Instructions | Example | |
---|---|---|---|---|
Meta | Paid Social | Link | cvg_source=facebook&cvg_cid=123&cvg_adid=456 | |
Google Ads | Paid Search | Link | cvg_source=google&cvg_cid=123&cvg_adid=456 | |
TikTok Ads | Paid Social | Link | cvg_source=tiktok&cvg_cid=123&cvg_adid=456 | |
Pinterest Ads | Paid Social | Link | cvg_source=pinterest&cvg_cid=123&cvg_adid=456 | |
Snapchat Ads | Paid Social | Link | cvg_source=snapchat&cvg_cid=123&cvg_adid=456 | |
Paid Social | Link | cvg_source=reddit&cvg_cid=123&cvg_adid=456 | ||
Microsoft/Bing Ads | Paid Search | Link | cvg_source=bing&cvg_cid=123&cvg_adid=456 | |
Criteo | Native | Link | cvg_source=criteo&cvg_cid=123&cvg_adid=456 | |
Taboola | Native | Link | cvg_source=taboola&cvg_cid=123&cvg_adid=456&tblcid=x | |
Outbrain | Native | Link | cvg_source=outbrain&cvg_cid=123&cvg_adid=456&outbraincid=xyz | |
Klaviyo | Link | utm_source=Klaviyo&utm_medium=email&utm_campaign=summer | ||
AWIN | Affiliate | Link | utm_source=awin&utm_medium=affiliate&utm_campaign=123 | |
Postscript | SMS | Link | utm_source=postscript&utm_medium=sms&utm_campaign=summer |