Attribution
UTM Parameters
Attribution
UTM Parameters
Set up your UTM Tracking Parameters for first-party Converge Attribution
This page combines all of the UTM Parameters you will need to set up for Converge’s first-party attribution to work correctly.
| Channel | Type | Instructions | |
|---|---|---|---|
| Meta | Paid Social | Link | |
| Google Ads | Paid Search | Link | |
| TikTok Ads | Paid Social | Link | |
| Pinterest Ads | Paid Social | Link | |
| Snapchat Ads | Paid Social | Link | |
| Microsoft/Bing Ads | Paid Search | Link | |
| Taboola | Native | Link | |
| Outbrain | Native | Link | |
| Klaviyo | Link | ||
| AWIN | Affiliate | Link |