The Reddit Ads Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Reddit, check out the Reddit Ads Connection instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and name your connection: e.g Reddit Ads | {Reddit Ads Account ID}

  3. Select Reddit from the drop-down list and sign in with your Reddit Account.

  4. Once the Reddit account has been linked, you can select your Reddit Ads Account.

  5. After pressing create your Reddit Ads metrics will stream into Converge.

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Set up your UTM Tracking Parameters

  1. Navigate to your Reddit Ads Manager.

  2. Navigate to the ad for which you will set up tracking by going to the Ads tab. Click the three dots and go to Edit Ad.

  3. The following snippet should be appended at the end of the Destination URL of your ad:

    ?cvg_source=reddit&cvg_adid={{AD_ID}}&cvg_cid={{CAMPAIGN_ID}}

    If you already have query parameters in your URL, make sure to add the UTM parameters after the last existing parameter and separate them with an ampersand & instead of the leading question mark ?.

  4. Repeat steps 1-3 for every ad you run (including new ads that you will run in the future).

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Reddit Ads. Click on each category to expand and see the specific metrics available.

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