AppLovin
An introduction to the AppLoving Marketing Data Source
Set up the Marketing Data Source
-
Navigate to your AppLovin dashboard and choose Account > Keys.
-
Copy your Report Key.
-
In the Converge dashboard, navigate to the Marketing Sources Tab.
-
Click on Connect a new ad platform and then choose AppLovin.
-
Name your ad platform sync: e.g.
AppLovin Ad Account
. -
Fill in the Report Key you copied from AppLovin in Step 2.
-
After pressing Create your AppLovin metrics will stream into Converge.
Set up your UTM Tracking Parameters
The Converge AppLovin UTM parameters are as follows:
If you want your UTMs to be compatible with multiple attribution providers, you can add the Converge tracking parameters after the existing parameters pre-facing with a &
character.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on AppLovin. Click on each category to expand and see the specific metrics available.