The AppLovin Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to AppLoving, check out the AppLovin Connection instead.

Set up the Marketing Data Source

  1. Navigate to your AppLovin dashboard

    and choose Account > Keys.

  2. Copy your Report Key.

AppLovin Report Key

  1. In the Converge dashboard, navigate to the Marketing Sources Tab.

  2. Click on Connect a new ad platform and then choose AppLovin.

  3. Name your ad platform sync: e.g. AppLovin Ad Account.

  4. Fill in the Report Key you copied from AppLovin in Step 2.

  5. After pressing Create your AppLovin metrics will stream into Converge.


Set up your UTM Tracking Parameters

Please contact your Applovin Account Rep to set up these parameters for you.

The Converge AppLovin UTM parameters are as follows:

?cvg_source=applovin&cvg_adid={AD_ID}&cvg_cid={CAMPAIGN_ID}

If you want your UTMs to be compatible with multiple attribution providers, you can add the Converge tracking parameters after the existing parameters pre-facing with a & character.

?utm_source=applovin&utm_medium=paid&utm_campaign={{campaign.name}}&cvg_source=applovin&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}

Supported Metrics

We support a variety of metrics to help you analyze your ad performance on AppLovin. Click on each category to expand and see the specific metrics available.