The Meta Ads Marketing Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Meta, check out the Meta Ads Connection instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and then choose Facebook.

  3. Name your ad platform sync: e.g. Facebook Ads | {Ad Account ID} and then press continue with Facebook.

  4. Once the Facebook account has been linked, you can select your Facebook Ads account.

  5. After pressing Create your Facebook metrics will stream into Converge.

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Set up your UTM Tracking Parameters

  1. Navigate to your Facebook Ads Manager.

  2. Navigate to the ad which you will set up tracking. Click on Edit.

  3. Scroll down to the Tracking section, there’s a field URL parameters, paste in the following snippet.

    cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}

  4. Repeat Step 1-3 for every ad you run, but you can also bulk edit all your ads at once.

Changing the URL parameters will put the ad back into a processing state which may last up to an hour. In rare cases, the social proof of the ad could be reset and the ad be sent back into the learning phase.

If you want your UTMs to be compatible with both the Converge and Google Analytics 4 attribution report, use the following template instead

utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.

Google AdsMicrosoft Ads (Bing Ads)