Meta Ads

1. Navigate to the Ad Platforms Tab in your Converge dashboard.

2. Click on Connect a new ad platform and then choose Facebook.

3. Name your ad platform sync: e.g. Facebook Ads | {Ad Account ID} and then press continue with Facebook.

4. Once the Facebook account has been linked, you can select your Facebook Ads account.

5. After pressing Create your Facebook metrics will stream into Converge.

Instructions

1. Navigate to your Facebook Ads Manager.

2. Navigate to the ad which you will set up tracking. Click on Edit.

3. Scroll down to the Tracking section, there’s a field URL parameters, paste in the following snippet.

   cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}
   

   

4. Repeat Step 1-3 for every ad you run, but you can also bulk edit all your ads at once.

utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}`

The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.