Meta

1. Navigate to your Facebook Events Manager.

2. From your Events Manager, click on the Facebook Pixel you would like to connect.

3. In the Facebook Pixel menu, choose the Settings subtab.

4. From this subtab, you can find your Pixel ID, and copy it — you will need it in a later step.

5. Scroll down in the Settings subtab until you find Generate access token, and click on it. Copy this token as well.

6. In your Converge dashboard, under Connections, click

   Create New Connection.

7. Give your connection an appropriate name (e.g. Facebook Connection | {YOUR_PIXEL_ID}) and choose the Facebook App.

8. Paste in the Pixel ID you acquired in the earlier step in the Pixel ID field. Paste in the access token you acquired earlier in the Access Token field.

9. Fill in your homepage domain name in the Your Domain name field, it does not need to include https://.

10. Click on Create Connection

If you are a Shopify store, Converge needs to load both a theme.liquid pixel and a Shopify Custom Pixel to track reliably. See the FAQ in the Shopify Integration for more detailed information.

Converge makes sure that no duplicate events get sent, even though the Facebook Pixel needs to be loaded in two separate places for complete event coverage.

Meta is warning you here that not all of your events are receiving identifiable information (e.g. email). Ideally, Facebook would have an email for every Added To Cart that ever happens on your website so they can easily attribute it.

​However, many people on the website are anonymous (they have never given their email to your store and thus Converge cannot track it). If the user never gives their email or address, then we can never send that email back. ​Converge sends as many of these parameters as there are available.

The only events where you would expect very high email match rate are events where the user always has to give an email (e.g. purchase). For all events where certain parameters are not always available (e.g. you do not expect all AddToCart or an InitiateCheckout to have an email), you can safely ignore this warning.