Meta
An introduction to the Meta/Facebook Ads Destination
Overview
Connection Type:
- Includes support for the Facebook Conversions API
Installation Instructions
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Navigate to your Facebook Events Manager.
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From your Events Manager, click on the Facebook Pixel you would like to connect.
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In the Facebook Pixel menu, choose the Settings subtab.
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From this subtab, you can find your Pixel ID, and copy it — you will need it in a later step.
Ensure that the Track events automatically without code setting is turned off in the Event Setup subtab. This can lead to over-reporting of events and incorrect conversion values.
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Scroll down in the Settings subtab until you find Generate access token, and click on it. Copy this token as well.
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In your Converge dashboard, under Connections, click
Create New Connection. -
Give your connection an appropriate name (e.g.
Facebook Connection | {YOUR_PIXEL_ID}
) and choose the Facebook App. -
Paste in the Pixel ID you acquired in the earlier step in the Pixel ID field. Paste in the access token you acquired earlier in the Access Token field.
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Fill in your homepage domain name in the Your Domain name field, it does not need to include
https://
. -
Click on Create Connection
Converge functionality
This integration supports the following Converge connection functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
FAQ
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Meta spec.
Converge Event Name | Meta Event Name |
---|---|
$page_load | PageView |
Viewed Product | ViewContent |
Viewed Collection | ViewContent |
Added To Cart | AddToCart |
Started Checkout | InitiateCheckout |
Added Payment Info | AddPaymentInfo |
Placed Order | Purchase |
Started Subscription | Subscribe |
Placed Recurring Subscription Order | RecurringSubscriptionPaymentSucceeded |
Cancelled Subscription | CancelSubscription |
This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.
Converge Event Name | Meta Event Name |
---|---|
Placed Order (New Customers Only) | NewCustomerPurchase |