Pinterest Ads

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Overview

Connection Type:

• Includes support for the Pinterest API for Conversions

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Installation Instructions

1. Navigate to your Pinterest Ads Manager

   . If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.

2. From your Ads Manager click on

   Account overview
   in the top left corner.

3. Click on Conversions under the Business section.

4. Navigate to the Pinterest Tag > Tag Manager tab and copy your Tag ID, you will need it later. Create a tag if you do not have one.

5. Lastly, get your Ad Account ID, you can find it in the URL of the ad manager. It consists of 12 numbers.

6. Navigate to the API for conversions > Conversion access token tab. Click on Generate new token and copy the token, you will need it later.

7. In your Converge dashboard, under Connections, click

   Create New Connection
   .

8. Give your connection an appropriate name (e.g. Pinterest Connection | {Tag_ID}) and choose the Pinterest App.

9. Paste the Ad Account ID in the Ad Account ID field, paste the Tag ID you acquired in Step 5 in the Tag ID field. Paste in the access token you acquired earlier in the Access Token field.

10. Click on Create Connection

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Converge functionality

This integration supports the following Converge connection functionality.

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Pinterest Ads spec.