Connection Type: Client-side

and Server-side

Installation Instructions

Once you have installed your Converge Connection, you should pause or remove all existing TikTok tracking. Leaving these on will lead to duplicate tracking.

Converge functionality

This integration supports the following Converge connection functionality.

Converge FeatureSupported
Custom Events
Server-side Conversions

Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the TikTok Ads spec.

Converge Event NameTikTok Ads Event Name
Viewed ProductViewContent
Viewed CollectionViewContent
Added To CartAddToCart
Started CheckoutInitiateCheckout
Added Payment InfoAddPaymentInfo
Placed OrderPurchase
Started SubscriptionSubscribe
Placed Recurring Subscription OrderRecurringSubscriptionPaymentSucceeded
Cancelled SubscriptionCancelSubscription