TikTok Ads

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Overview

Connection Type:

• Includes support for the TikTok Events API

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Installation Instructions

1. Navigate to your TikTok Events Manager. If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.

2. From your Events Manager, click on “Manage” under Web Events.

3. Click on your pixel, you might have to go through 2FA.

4. From the TikTok Pixel menu, copy your Pixel ID, you will need it later. The Pixel ID looks as follows: CJQBODJC77UB4MRTGFRF

5. Navigate to the Settings subtab and scroll down until you find the Generate Access Token button. Click on it to generate your token and keep it around for the next steps.

6. In your Converge dashboard, under Connections, click

   Create New Connection
   .

7. Give your connection an appropriate name (e.g. TikTok Connection | {YOUR_PIXEL_ID}) and choose the TikTok App.

8. Paste in the Pixel ID you acquired in Step 5 in the Pixel ID field. Paste in the access token you acquired earlier in the Access Token field.

9. Fill in your homepage domain name in the Your Domain name field, it does not need to include https://.

10. Click on Create Connection

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Converge functionality

This integration supports the following Converge connection functionality.

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the TikTok Ads spec.

This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.