Google Ads

1. Navigate to your Google Ads Dashboards and choose Tools and settings > Conversions.

   

2. Choose New conversion action and then choose Website.  

3. Fill in your URL and choose Scan.  

   Sometimes, Google Ads might ask you whether you are sure that you want to be using Google Ads instead of Google Analytics 4. In that case, you should click on Use Google Ads only.

   

4. Choose Add a conversion manually.  

5. Choose Purchase as the conversion type, choose different values for each of the conversions and track Every.  

   

6. Press Save and continue.  

7. Click on See event snippet.  

   

8. Copy the Tag ID and the Conversion ID, in this example the Tag ID is AW-11288325266; the Conversion ID is 5CTkCNPJvIcZEJLZ2IYq. You will need both for the Converge connection.  

9. In your Converge dashboard, under Connections, click

   Create New Connection and fill in your Tag ID and Conversion ID. After that click Create Connection.  
   

10. Switch the Converge conversion to primary. Then, switch other conversions to secondary to avoid duplicate tracking. If preferred, you can keep the Converge conversion on Secondary initially until you see that conversions are coming through after 24-48 hours.

11. If you only need the Purchase conversion, then you are done 🎉. If you’d like to add other conversions you can follow the steps below to add more conversions.

1. Click on the Converge conversion you created to navigate to the Conversion Settings.

2. Check the box next to Turn on enhanced conversions and pick Google tag or Google Tag Manager.

   

3. From the list of tags, choose the Tag ID that you set up with Converge and click on Next.

   

4. Choose Edit code from the list of setup options and click on Save.

   

1. Navigate to your Google Ads Dashboards and choose Tools and settings > Conversions.

   

2. Choose New conversion action and then choose Website.  

3. Fill in your URL and choose Scan.  

   Sometimes, Google Ads might ask you whether you are sure that you want to be using Google Ads instead of Google Analytics 4. In that case, you should click on Use Google Ads only.

   

4. Choose Add a conversion manually.  

5. Choose the specific conversion type for the conversion you’d like to add, choose different values for each of the conversions and track Every.  

   

6. Press Save and continue.  

7. Click on See event snippet.  

   

8. Copy the Conversion ID, in this example, it is 5CTkCNPJvIcZEJLZ2IYq.  

9. In your Converge dashboard, under Connections, click on Configuration > Basic > Edit Configuration. After that add the event you want to send to Google Ads and fill in the Conversion ID.  

   

10. Click Save.

If none of your campaigns are receiving any conversions, you likely did not configure your conversions correctly and should revise the Installation instructions.

If only some of your campaigns are not receiving conversions, then check the following:

1. Make sure that the campaigns are still active and have significant ad spend
2. Verify that you have set the Goals of all campaigns to “Using Account settings” in their respective campaign settings.