Google Ads

1. Navigate to your Google Ads Dashboards and choose Tools and settings > Conversions.

2. Choose New conversion action and then choose Website.  

3. Fill in your URL and choose Scan.  

   Sometimes, Google Ads might ask you whether you are sure that you want to be using Google Ads instead of Google Analytics 4. In that case, you should click on Use Google Ads only.

4. Choose Add a conversion manually.  

5. Choose Purchase as the conversion type, choose different values for each of the conversions and track Every.  

6. Press Save and continue.  

7. Click on See event snippet.  

8. Copy the Tag ID and the Conversion ID, in this example the Tag ID is AW-11288325266; the Conversion ID is 5CTkCNPJvIcZEJLZ2IYq. You will need both for the Converge connection.  

9. In your Converge dashboard, under Connections, click

   Create New Connection
   and fill in your Tag ID and Conversion ID. After that click Create Connection.  

10. Switch the Converge conversion to primary. Then, switch other conversions to secondary to avoid duplicate tracking. If preferred, you can keep the Converge conversion on Secondary initially until you see that conversions are coming through after 24-48 hours.

11. If you’d like to add other conversions beyond the Purchase -conversion you can follow the steps below to add more conversions.

    Set up additional conversions

    This section is only relevant if you want conversions beyond the Purchase -conversion you set up under Installation Instructions.

    You can set up conversions for each of the Google Ads events in the Event Mapping

    1. Navigate to your Google Ads Dashboards and choose Tools and settings > Conversions.

    2. Choose New conversion action and then choose Website.  

    3. Fill in your URL and choose Scan.  

       Sometimes, Google Ads might ask you whether you are sure that you want to be using Google Ads instead of Google Analytics 4. In that case, you should click on Use Google Ads only.

    4. Choose Add a conversion manually.  

    5. Choose the specific conversion type for the conversion you’d like to add, choose different values for each of the conversions and track Every.  

    6. Press Save and continue.  

    7. Click on See event snippet.  

    8. Copy the Conversion ID, in this example, it is 5CTkCNPJvIcZEJLZ2IYq.  

    9. In your Converge dashboard, under Connections, click on Configuration > Basic > Edit Configuration. After that add the event you want to send to Google Ads and fill in the Conversion ID.  

    10. Click Save.

12. Click on the Converge conversion you created to navigate to the Conversion Settings.

13. Check the box next to Turn on enhanced conversions and pick Google tag or Google Tag Manager.

14. From the list of tags, choose the Tag ID that you set up with Converge and click on Next.

15. Choose Edit code from the list of setup options and click on Save.

If your conversion event already exists in GA4 (e.g. when you want to import a purchase or add_to_cart -conversion), then you can move straight onto Step 2.

If you are looking to set up a custom event as a conversion in Google (e.g. a new_customer_purchase -event), you should first make sure that your event is configured as a Custom Event

1. Navigate to your GA4 dashboard and click on the settings icon in the bottom left corner.

2. In the submenu, navigate to Events.

3. Under the Events submenu, mark new_customer_purchase as a conversion, if you’d like to import any other conversions, then mark these too.

4. The custom conversion is now created in GA4, time to import it into Google Ads. Navigate to Google Ads Manager, go to the Tools and Settings > Conversions submenu in the top bar and click on New conversion action.

5. Choose the Import as your means of setting up the conversion and choose Google Analytics 4 properties > Web as your source of import. After that, hit Continue.

6. Choose the new_customer_purchase event (and optionally other events) and click on Import and continue.

7. Choose your newly created conversion from the conversions list to change its properties.

8. Click on Edit Settings.

9. Mark the conversion as Secondary and hit Save if you want to use it exclusively for reporting purposes.

10. Change the conversion goal to Purchase and hit Save and Done.