Connection Type: Client-side

Installation Instructions

This is a client-side connection, meaning that you will need to be tracking all events client-side (including Placed Order) for this connection to work properly.
Once you have installed your Converge Connection, you should pause or remove all existing Google Ads tracking. Leaving these on will lead to duplicate tracking.

Converge functionality

This integration supports the following Converge connection functionality.

Converge FeatureSupported
Custom Events
Server-side Conversions

Import server-side conversions through Google Ads

Our Google Ads Connection does not support forwarding server-side conversions natively.

However, you can still get a Converge server-side event in Google Ads through the GA4 import functionality. The process consists of:

  1. Set up your Custom Event

    in the GA4 Connection


Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Google Ads spec.

Converge Event NameGoogle Ads Event Name
Viewed Productview_item
Viewed Collectionview_item_list
Added To Cartadd_to_cart
Started Checkoutbegin_checkout
Added Payment Infoadd_payment_info
Placed Orderpurchase