Bing Ads

Navigate to your Microsoft Advertising Dashboards and choose Tools > UET Tag.

If you already have a UET Tag, copy the Tag ID and go to Step 6, otherwise go to Step 3  

Click on Create  

Choose a UET tag name, and UET Tag Description and click on Save and next.  

Choose Install the tag yourself and click on Next. From the code snippet, copy your Tag ID (marked in pink in the screenshot below) and click on Next. After that click on Done

In your Converge dashboard, under Connections, click

Navigate to your Microsoft Advertising Dashboards and choose Tools > Conversion goals.

Click on the Create button.  

Choose Website as your conversion goal type and press Next.  

Choose your conversion goal category and press Next.

As a Goal Type, choose Event and click Next.  

Give your conversion goal a name, e.g. [Converge] Purchase and choose Conversion action value may vary as Revenue. Leave the other options unchanged and click Next.

Choose Turn on enhanced conversions and tick the checkbox to enable enhanced conversions. Click on Save and next.

Choose the Tag you set up in Installation Instructions and click Skip base tag setup.

Ignore the enhanced conversion instructions. Just click on Next.

Choose Manual installation and click Next.

Fill in purchase in the Action Name field.

Choose Track event on inline action under When do you want to track this event?. Ignore the code generated below and click Save and next.

You are done. Your conversion goal should populate with conversions from the Bing Ads Connection.