Connection Type: Client-side

Installation Instructions

This is a client-side-only connection, meaning that you will need to be tracking all events client-side (including Placed Order) for this connection to work properly.
Once you have installed your Converge Connection, you should pause or remove all existing Bing Ads tracking. Leaving these on will lead to duplicate tracking.

Converge functionality

This integration supports the following Converge connection functionality.

Converge FeatureSupported
Custom Events
Server-side Conversions

Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Bing Ads spec.

Converge Event NameBing Ads Event Name
Viewed Productview_item
Viewed Collectionview_item_list
Added To Cartadd_to_cart
Started Checkoutbegin_checkout
Added Payment Infoadd_payment_info
Placed Orderpurchase