Taboola Ads

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Overview

Connection Type:

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Installation Instructions

1. Navigate to your Taboola Ads Manager

   and choose Tracking from the top-bar.
   

2. Click on New Conversion in the top right corner.

3. Choose a name for your conversion and choose Event as the Conversion Type.

   

4. Scroll down, you can ignore the “Fixed Value”-field. Choose the Category that fits your event best, for a Placed Order event this would be Make Purchase.

5. Choose your Event Name, e.g. converge_placed_order.

   

6. Keep all the other fields in default settings, and click on the Create-button at the bottom of the page.

7. Open the Converge App, and navigate to Connections, click on Create new connection.

8. Choose the Taboola app, and under the Taboola event names section, fill in which Converge event you want your conversion to correspond to. For this example, the converge_placed_order-conversion corresponds to a Converge Placed Order.

   

9. Add other conversion events in Taboola following steps 2-6 above if you’d like and add them here as well. Then click Create Connection.

9. Navigate to the Campaigns overview.

10. Click on the

    -icon next to the campaign for which you want to modify the UTM parameters to open the campaign settings.

11. Add the following in the Tracking-section:

utm_source=taboola&utm_medium=paid&utm_campaign={campaign_name}&tblcid={click_id}&cvg_source=taboola&cvg_adid={campaign_item_id}&cvg_cid={campaign_id}

12. Save your modification by clicking the Submit button.

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Converge functionality

This integration supports the following Converge connection functionality.

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FAQ

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Event Mapping

Events are not automatically mapped, you need to configure the mapping of the Converge Event Spec to your Taboola conversions manually. We recommend the following mapping to the Event Type: