Marketing
Criteo
Marketing
Criteo
An introduction to the Criteo tracking connection
Overview
Connection Type:
Client-side
and Server-side
Installation Instructions
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Navigate to the Criteo Marketing Dashboard
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Find your Account Partner ID, as per the screenshot below
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Under the Converge Connections tab, click Create new connection and select the Criteo app.
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Fill in your Account Partner ID.
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Make sure you turn off your previous tracking
Once you have installed your Converge Connection, you should pause or remove all existing Criteo tracking. Leaving these on will lead to duplicate tracking.
Converge functionality
This integration supports the following Converge connection functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Criteo spec.
| Converge Event Name | Criteo Event Name |
|---|---|
| $page_load | viewPage |
| Viewed Product | viewItem |
| Viewed Collection | viewList |
| Added To Cart | addToCart |
| Started Checkout | beginCheckout |
| Added Payment Info | addPaymentInfo |
| Placed Order | trackTransaction |