Snapchat
An introduction to the Snapchat Ads Destination
Overview
Connection Type:
- Includes support for the Snapchat Conversions API
Installation Instructions
-
In Converge, click the Create new connection button from the Connections page. Give your connection an appropriate name and choose the Snapchat App.
-
Navigate to your Snapchat Ads > Events Manager (under assets).
-
From your Events Manager, click on the Snapchat Pixel you would like to connect or create a new one through ‘New Event Source’.
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Under the name of the pixel, you can find the ID, and copy it in the pixel ID field in the Converge connection configuration.
-
Fetch the access token for the conversions API. Go to the business dashboard > Business details > Conversions API tokens. Click the ‘Generate Token’ button and copy the new token into the Conversions API Token field of the Converge connection configuration.
-
In the Converge connection configuration, enter the main URL of your website. Be sure to include the
https://
prefix as well. -
Under the Advanced tab you can configure the content ID to identify your products and set up any custom events.
-
Click on Create Connection
Converge functionality
This integration supports the following Converge connection functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Snapchat spec.
Converge Event Name | Snapchat Event Name |
---|---|
$page_load | PAGE_VIEW |
Viewed Product | VIEW_CONTENT |
Viewed Collection | LIST_VIEW |
Added To Cart | ADD_CART |
Started Checkout | START_CHECKOUT |
Added Payment Info | ADD_BILLING |
Placed Order | PURCHASE |
Started Subscription | SUBSCRIBE |
You can only configure up to 5 custom events for Snapchat. These events must be named CUSTOM_EVENT_1
through CUSTOM_EVENT_5
.