Snapchat
An introduction to the Snapchat Ads Destination
Overview
Connection Type:
- Includes support for the Snapchat Conversions API
Installation Instructions
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In Converge, click the Create new connection button from the Connections page. Give your connection an appropriate name and choose the Snapchat App.
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Navigate to your Snapchat Ads > Events Manager (under assets).
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From your Events Manager, click on the Snapchat Pixel you would like to connect or create a new one through ‘New Event Source’.
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Under the name of the pixel, you can find the ID, and copy it in the pixel ID field in the Converge connection configuration.
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Fetch the access token for the conversions API. Go to the business dashboard > Business details > Conversions API tokens. Click the ‘Generate Token’ button and copy the new token into the Conversions API Token field of the Converge connection configuration.
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In the Converge connection configuration, enter the main URL of your website. Be sure to include the
https://prefix as well. -
Under the Advanced tab you can configure the content ID to identify your products and set up any custom events.
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Click on Create Connection
Converge functionality
This integration supports the following Converge connection functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Snapchat spec.
| Converge Event Name | Snapchat Event Name |
|---|---|
| $page_load | PAGE_VIEW |
| Viewed Product | VIEW_CONTENT |
| Viewed Collection | LIST_VIEW |
| Added To Cart | ADD_CART |
| Started Checkout | START_CHECKOUT |
| Added Payment Info | ADD_BILLING |
| Placed Order | PURCHASE |
| Started Subscription | SUBSCRIBE |
You can only configure up to 5 custom events for Snapchat. These events must be named CUSTOM_EVENT_1 through CUSTOM_EVENT_5.