Ad Platforms
Reddit
Ad Platforms
An introduction to the Reddit Ads Destination
Overview
Connection Type:
Client-side
and Server-side
- Includes support for the Reddit Conversions API
Installation Instructions
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In Converge, click the Create new connection button from the Connections page. Give your connection an appropriate name and choose the Reddit App.
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Click on the Sign in with Reddit-button.
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Click on Allow.
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Select your Reddit Ads Account.
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Click on Create Connection.
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Done.
Once you have installed your Converge Connection, you should pause or remove all existing Reddit tracking. Leaving these on will lead to duplicate tracking.
Converge functionality
This integration supports the following Converge connection functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Reddit spec.
| Converge Event Name | Reddit Event Name |
|---|---|
| $page_load | PageVisit |
| Viewed Product | ViewContent |
| Added To Cart | AddToCart |
| Started Checkout | InitiateCheckout |
| Added Payment Info | AddPaymentInfo |
| Placed Order | Purchase |
This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.
| Converge Event Name | Meta Event Name |
|---|---|
| Placed Order (New Customers Only) | NewCustomerPurchase |