Connection Type: Client-side

Installation Instructions

Once you have installed your Converge Connection, you should pause or remove all existing Twitter Ads tracking. Leaving these on will lead to duplicate tracking.

Converge functionality

This integration supports the following Converge connection functionality.

Converge FeatureSupported
Custom Events
Server-side Conversions

Event Mapping

Events are not automatically mapped, you need to configure the mapping of the Converge Event Spec to your Twitter events manually. We recommend the following mapping to the Event Type:

Converge Event NameTwitter Event Type
$page_loadPage view
Viewed ProductContent view
Added To CartAdd to cart
Started CheckoutCheckout initiated
Added Payment InfoAdded payment info
Placed OrderPurchase