Integrations
Twitter Ads
Integrations
Twitter Ads
An introduction to the Twitter Ads Destination
Overview
Connection Type:
Client-side
- Includes support for passing User Parameters (email and phone number)
- Includes support for Dynamic Product Ads Campaigns
Installation Instructions
Converge functionality
This integration supports the following Converge connection functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Events are not automatically mapped, you need to configure the mapping of the Converge Event Spec to your Twitter events manually. We recommend the following mapping to the Event Type:
| Converge Event Name | Twitter Event Type |
|---|---|
| $page_load | Page view |
| Viewed Product | Content view |
| Added To Cart | Add to cart |
| Started Checkout | Checkout initiated |
| Added Payment Info | Added payment info |
| Placed Order | Purchase |