The Criteo Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Criteo, check out the Criteo Connection instead.

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Set up your UTM Tracking Parameters

  1. Navigate to your Criteo Ads Manager

  2. Navigate to Campaigns > Ad sets in the side-bar.

  3. Click on the

    -icon next to the Ad Set and click on Ads tracking.

  4. Under Apply a suffix (optional), copy and paste the following tracking template.

    ?cvg_source=criteo&cvg_cid={{criteo_campaign_id}}&cvg_adid={{adid}}

  5. Scroll down and click on Save and apply.

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