Bing Ads

1. Navigate to the Ad Platforms Tab in your Converge dashboard.

2. Click on Connect a new ad platform and then choose Bing.

3. Name your ad platform sync: e.g. Bing Ads | {Ad Account ID} and then press continue with Bing. Go through the installation.

4. Once the Bing account has been linked, you can select your Bing Ads account.

5. Once a Bing Ads account is selected, you can select your conversion events.

6. After pressing Create your Bing metrics will stream into Converge.

1. Navigate to your Microsoft Ads Manager

2. Navigate to

   Campaigns > Settings in the side-bar.
   

3. Choose Account level options from the top bar.

4. Under Tracking template, copy paste the following tracking template.

   {lpurl}?utm_source=bing&utm_medium=paid&utm_campaign={Campaign}&utm_content={AdId}&cvg_source=bing&cvg_adid={AdId}&cvg_cid={CampaignId}
   

   

5. Scroll down and click on Save.

The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.