Snapchat Ads
An introduction to the Snapchat Ad Platform Datasource
Set up the Marketing Data Source
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Navigate to the Marketing Sources Tab in your Converge dashboard.
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Click on Connect a new ad platform and then choose Snapchat.
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Name your ad platform sync: e.g.
Snapchat | {Ad Account ID}
and then press continue with Snapchat. -
Once the Snapchat account has been linked, you can select your Snapchat Ads account.
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After pressing Create your Snapchat metrics will stream into Converge.
Set up your UTM Tracking Parameters
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Navigate to your Snapchat Ads Manager.
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Navigate the to ad for which you will change the URL by clicking Design Your Web Site Ad > Website URL.
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The following snippet should be appended at the end of the URL of your ad:
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Repeat Steps 1-3 for every ad you run.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.