The Snapchat Ads Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Meta, check out the Snapchat Connection instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and then choose Snapchat.

  3. Name your ad platform sync: e.g. Snapchat | {Ad Account ID} and then press continue with Snapchat.

  4. Once the Snapchat account has been linked, you can select your Snapchat Ads account.

  5. After pressing Create your Snapchat metrics will stream into Converge.

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Set up your UTM Tracking Parameters

You need to change the actual URL of all of your ads (including new ones you will set up in the future).

  1. Navigate to your Snapchat Ads Manager.

  2. Navigate the to ad for which you will change the URL by clicking Design Your Web Site Ad > Website URL.

  3. The following snippet should be appended at the end of the URL of your ad:

    ?cvg_source=snapchat&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}

  4. Repeat Steps 1-3 for every ad you run.

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.

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