The Taboola Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Taboola, check out the Taboola Ads Connection instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and name your connection: e.g Taboola | {Taboola Ads Account ID}

  3. Select Taboola from the drop-down list and sign in with your Taboola Account.

  4. Once the Taboola account has been linked, you can select your Taboola Ads Account.

  5. After pressing create your Taboola Ads metrics will stream into Converge.

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Set up your UTM Tracking Parameters

If you have already set up the Taboola Connection in Converge, then you might already have the UTMs set up correctly.

  1. Open the Taboola Ads Manager and navigate to Campaigns.

  2. Click on the

    -icon next to the campaign for which you want to modify the UTM parameters to open the campaign settings.

  3. Add the following in the Tracking-section:

utm_source=taboola&utm_medium=paid&utm_campaign={campaign_name}&tblcid={click_id}&cvg_source=taboola&cvg_adid={campaign_item_id}&cvg_cid={campaign_id}
  1. Save your modification by clicking the Submit button.
You will need to change the URL of all of your campaigns following steps 9-12 below. You should add these parameters for every new campaign as well.

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Taboola Ads. Click on each category to expand and see the specific metrics available.

Criteo AdsOutbrain Ads