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The all-in-one data platform for paid customer acquisition

Converge allows you to set up optimal marketing data infrastructure for B2C.

The Converge Platform consists of two products:

  1. Connections: We track conversions on the server instead of the browser for optimal ad performance, allowing us to mitigate any traditional hurdles like VPNs, ad blockers, etc.
  2. Reporting Suite: Converge allows you to bring together and freely query the three most important metrics for paid marketing:
    • Blended Reporting
    • In-Platform Reporting
    • UTM-based / First-party attribution reporting

Book a Demo

Explore how Converge can help your company hit its growth goals.

Quickstart

Explore our detailed installation instructions across different shopping platforms.

Explore Integrations

Explore the sets of Destinations we integrate with.

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Why is separate data infrastructure for marketing teams needed?

Optimal marketing measurement is hard as it requires expertise in both: (i) data engineering and (ii) marketing

To get a simple marketing report such as CPA numbers by channel, engineers have to set up and integrate a myriad of tools: A CDP to capture customer events, ETL to sync ad platform data into a Data Warehouse, dbt to join both types of data together and a BI tool on top of the data warehouse.

Each integration is a vector for problems to occur, leading to a distrust of marketing teams in their reporting.

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Converge as an integrated alternative for marketing measurement

Converge, manages everything end-to-end from event collection all the way until the BI layer.

Thus, we allow:

  1. Marketers to trust that their marketing reporting, attribution and ad targeting is optimal
  2. Engineers to be abstracted away from all marketing best practices
Quickstart