Overview

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An introductory example

Imagine an ecommerce store that has the following minimal customer journey:

1. PageView: User visits the storefront
2. Added To Cart: User adds an item to cart
3. Placed Order: User places an order

For the optimal setup, they will want to track PageView and Added To Cart on the browser, but Placed Order events on the server.

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Challenges with server-side tracking

There are three main challenges this store will need to deal with, all of which are important concepts in Converge.

• Profile properties
  : to include browser-side information into the server-side order-event.
• Deduplication
  : to make sure that the same order does not get processed twice.
• Aliases
  : to recognize which browser-side events and which server-side events come from the same user.