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Documentation

Extend the Converge Spec with your own custom events and custom properties

Overview

What is Converge?

Set up Customer Data Infrastructure in hours not weeks

Quickstart

Introduction to the Converge Source concepts

Profile Properties

Deduplication

Aliases

Sales Channels

Event Spec

Custom Events

Add custom properties to the auto-tracked events

Custom Event Properties

Test and monitor your Converge Integration

Monitoring

Consent

Set up first-party tracking by passing Converge requests through your own domain

Set up a proxy

An overview of all the available destinations

Custom HTML

Filters

Test and monitor your Connection Configuration

Set up your UTM Tracking Parameters for first-party Converge Attribution

UTM Parameters

Learn how different attribution models in Converge work

Attribution Models

Build your own custom executive dashboard

Overview Report

Analyze the sources of conversions on your website

Channels Report

A glossary of the metrics that Converge shows in its reports

Metric Dictionary

Insight Basics

Metrics

Visualization

Breakdowns

Cohorts

Export & Share

Dashboards

Video Tutorials

Examples

An overview of all the available Marketing sources

An introduction to the AppLoving Marketing Data Source

AppLovin

An introduction to the Criteo Marketing Source

Criteo Ads

An introduction to the Google Ad Platform Datasource

Google Ads

An introduction to the Meta/Facebook Marketing Source

Meta Ads (Facebook Ads)

An introduction to the Bing Ad Platform Datasource

Microsoft Ads (Bing Ads)

An introduction to the Outbrain Ad Platform Datasource

Outbrain Ads

An introduction to the Pinterest Ad Platform Datasource

Pinterest Ads

An introduction to the Snapchat Ad Platform Datasource

Snapchat Ads

An introduction to the Taboola Ad Platform Datasource

Taboola Ads

An introduction to the TikTok Ad Platform Datasource

TikTok Ads

Workspace

How to navigate the transition to the new Google consent mode

Navigating Google Consent V2

How to navigate your transition to Converge's tracking setup by removing old tracking setups

Turn off your old tracking setup

An introduction guide to UTM vs in-platform attribution and how to interpret these numbers

Understanding attribution

How to navigate a Shopify store active in multiple countries

Shopify internationalization

An introduction guide to setting up a New Customer Purchase event in the Meta Ads Manager for in-platform CAC reporting and optimization

In-platform NC-Purchase

Terms of Service

Privacy Policy

Up-to-date list of current Personal Data and Customer Data subprocessors of Converge.

Getting started

Sources

Connections

Attribution

Insights & Dashboards

Marketing Sources

Settings

Overview