Klaviyo

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Overview

Connection Type:

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Installation Instructions

1. Navigate to your Klaviyo Admin Dashboard

   .

2. In the left-bottom corner of the dashboard, click on your Klaviyo Workspace Name and then on

   Settings

3. Under the Account-tab, choose API keys.

4. Copy your Public API Key, you will need it later.

5. Click on Create Private API Key

6. Give your key a name and select Custom Key in Select Access Level

7. Select Read/Write Access to the Events scope.

8. Press Create

9. Copy the newly created Private API Key, you will need it later.

10. In your Converge dashboard, under Connections, click

    Create New Connection
    and fill in your Public API Key in the Public Token field and your Private API Key in the API Key-field.

11. Click on the Advanced-tab to set up your events.

12. Choose the events for which you want to set up the Converge Connection.

    If you are using any of Klaviyo’s prebuilt integrations, then you will want to make sure not to send Started Checkout and Placed Order events. Otherwise, you will want to send all events.

13. Click on Create Connection.

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Converge functionality

This integration supports the following Converge connection functionality.

Converge Feature	Supported
Custom Events
Filters
Server-side Conversions

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Using Converge to increase abandoned cart revenue on Klaviyo

You may already be using Klaviyo’s abandoned cart flows based on the Added To Cart events and Started Checkout events tracked by the Klaviyo pixel on the browser.

However, Klaviyo’s browser identification is based on a third-party cookie meaning that most customers will not be successfully identified after 7 days (see our section on Cookie Behavior

).

When Converge is set up with a first-party cookie, it can reliably re-identify customers past that 7-day mark (see: Setting up a server-side first-party cookie). Customers using our pre-built Shopify or Magento integrations already have a first-party cookie as part of their Converge setup.

For most customers, we expect an abandoned cart revenue uplift of 20-50%.

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Adding product URL and image URL to Converge events to power Klaviyo flows

A common use case of the Klaviyo Destination is to build Klaviyo Email Flows based on Converge Events. As such, you might want to include a Product URL or Product Image URL in the Converge Event so you can leverage these in your email flows.

To that end, you will want to extend the Converge Event Spec for the following events. Once you add the custom properties to your events, Converge will automatically forward these to the Klaviyo Destination.

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Extending your Converge Event implementation for Klaviyo

Find code examples below that illustrate where you should add the Product URL and Product Image URL custom event properties.

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FAQ

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Klaviyo spec.

Converge Event Name	Klaviyo Event Name
$page_load	__activity__
Viewed Product	Viewed Product
Viewed Collection	Viewed Category
Added To Cart	Added to Cart
Started Checkout	Started Checkout
Placed Order	Placed Order

This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.

Converge Event Name	Klaviyo Event Name
Ordered Product	Ordered Product