Klaviyo

Overview

Connection Type: Client-side

and Server-side

Installation Instructions

Converge functionality

This integration supports the following Converge connection functionality.

Converge Feature	Supported
Custom Events
Filters
Server-side Conversions

Adding product url and image url to Converge events to power Klaviyo flows

A common usecase of the Klaviyo Destination is to build Klaviyo Email Flows based on Converge Events. As such, you might want to include a Product URL or Product Image URL in the Converge Event so you can leverage these in your email flows.

To that end, you will want to extend the Converge Event Spec for following events. Once you add the custom properties to your events, Converge will automatically forward these to the Klaviyo Destination.

Find code examples below that illustrate where you should add the Product URL and Product Image URL custom event properties.

See the original Viewed Product-spec here

cvg({
  method: "track",
  eventName: "Viewed Product",
  properties: {
    product_id: "123456",
    variant_id: "78910", 
    sku: "MY_SKU",
    name: "My Product",
    variant_name: "Vanilla", 
    price: 42,
    currency: "USD",
    vendor: "My Store",
    url: "https://mystore.com/this-product" // This is new
    image_url: "https://mystore.com/assets/product.png" // This is new
  },
});

See the original Added To Cart-spec here

cvg({
  method: "track",
  eventName: "Added To Cart",
  properties: {
    product_id: "123456",
    variant_id: "78910",
    sku: "MY_SKU",
    name: "My Product",
    variant_name: "Vanilla",
    price: 42,
    currency: "USD",
    quantity: 1,
    vendor: "My Store",
    url: "https://mystore.com/this-product" // This is new
    image_url: "https://mystore.com/assets/product.png" // This is new
  },
});

See the original Removed From Cart-spec here

cvg({
  method: "track",
  eventName: "Removed From Cart",
  properties: {
    product_id: "123456",
    variant_id: "78910",
    sku: "MY_SKU",
    name: "My Product",
    variant_name: "Vanilla",
    price: 42,
    currency: "USD",
    quantity: 1,
    vendor: "My Store",
    url: "https://mystore.com/this-product" // This is new
    image_url: "https://mystore.com/assets/product.png" // This is new
  },
});

FAQ

Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Klaviyo spec.

Converge Event Name	Klaviyo Event Name
$page_load	`__activity__`
Viewed Product	`Viewed Product`
Viewed Collection	`Viewed Category`
Added To Cart	`Added to Cart`
Started Checkout	`Started Checkout`
Placed Order	`Placed Order`

This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.

Converge Event Name	Klaviyo Event Name
Ordered Product	`Ordered Product`

Getting started

Sources

Connections

Attribution

Ad Platforms

Settings

Overview

Installation Instructions

Converge functionality

Adding product url and image url to Converge events to power Klaviyo flows

FAQ

Event Mapping

Getting started

Sources

Connections

Attribution

Ad Platforms

Settings

​Overview

​Installation Instructions

​Converge functionality

​Adding product url and image url to Converge events to power Klaviyo flows

​FAQ

​Event Mapping

Overview

Installation Instructions

Converge functionality

Adding product url and image url to Converge events to power Klaviyo flows

FAQ

Event Mapping