The WooCommerce Website Integration consists of a WooCommerce plugin that tracks your storefront and checkout events.

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Installation Instructions

The Converge Website installation for a WooCommerce store consists of:

1

Create a new Client Source in Converge

  1. In Converge, click on Create a new source
  2. Pick Client-side from the modal
  3. Name your pixel: e.g. {Storename} Storefront
2

Install the WooCommerce Plugin

  1. Download the WooCommerce Plugin by clicking on the following link: Download Plugin

  2. In the WordPress admin dashboard, navigate to Plugins in the sidebar and click on Upload Plugin.

  3. Choose the .zip file that you just downloaded as the file to upload.

  4. Click on Install Plugin and after that on Activate Plugin

3

Configure the WooCommerce Plugin

  1. In the Converge web app, click on the source you created in Step 1 and copy the Public Token.
    The code consists of 6 characters and can be retrieved from the HTML snippet. If your script src looks like https://static.runconverge.com/pixels/AYU51m.js, then your public token is AYU51m.
  2. Navigate to Tools > Converge in the WooCommerce dashboard.
  3. Fill in the Public Token and save the configuration.
4

Verify that the integration is working correctly

  1. Check that the plugin is working correctly by generating some $page_load, Added To Cart, Started Checkout events by visiting the store and seeing that these events arrive in the Source Log.

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Event Spec

This integration auto-tracks the following events on the browser with all properties available according to the Converge Event Spec.

Event NameEvent DescriptionIntegration
PageViewWhen a customer views a page.Storefront
Viewed ProductWhen a customer views a product.Storefront
Added To CartWhen a customer adds an item to cartCheckout
Started CheckoutWhen a customer initiates the checkout process.Checkout
Placed OrderWhen a customer places an order.Checkout
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