Attribution
UTM Parameters
Attribution
UTM Parameters
Set up your UTM Tracking Parameters for first-party Converge Attribution
This page combines all of the UTM Parameters you will need to set up for Converge’s first-party attribution to work correctly.
This is a general guide. For detailed, platform-specific instructions, click the Link in the table below.
| Channel | Type | Instructions | Example | |
|---|---|---|---|---|
| AppLovin | Mobile Ads | Link | cvg_source=tiktok&cvg_cid=123&cvg_adid=456 | |
| AWIN | Affiliate | Link | utm_source=awin&utm_medium=affiliate&utm_campaign=123 | |
| Criteo | Native | Link | cvg_source=criteo&cvg_cid=123&cvg_adid=456 | |
| Google Ads | Paid Search | Link | cvg_source=google&cvg_cid=123&cvg_adid=456 | |
| Klaviyo | Link | utm_source=Klaviyo&utm_medium=email&utm_campaign=summer | ||
| Meta (Facebook) | Paid Social | Link | cvg_source=facebook&cvg_cid=123&cvg_adid=456 | |
| Microsoft Ads (Bing Ads) | Paid Search | Link | cvg_source=bing&cvg_cid=123&cvg_adid=456 | |
| Outbrain | Native | Link | cvg_source=outbrain&cvg_cid=123&cvg_adid=456&outbraincid=xyz | |
| Pinterest Ads | Paid Social | Link | cvg_source=pinterest&cvg_cid=123&cvg_adid=456 | |
| Postscript | SMS | Link | utm_source=postscript&utm_medium=sms&utm_campaign=summer | |
| Paid Social | Link | cvg_source=reddit&cvg_cid=123&cvg_adid=456 | ||
| Snapchat Ads | Paid Social | Link | cvg_source=snapchat&cvg_cid=123&cvg_adid=456 | |
| Taboola | Native | Link | cvg_source=taboola&cvg_cid=123&cvg_adid=456&tblcid=x | |
| TikTok Ads | Paid Social | Link | cvg_source=tiktok&cvg_cid=123&cvg_adid=456 |